AI receptionist for UK trades

Never miss another customer.

When you're on a job, driving or with a customer, your AI receptionist answers the call, takes the details and texts you the lead. You get the work. They get an answer.

  • Keeps your existing number
  • Books into your existing calendar
  • Up and running in about two weeks
Example call
07700 900481
Calling Hartwell Plumbing
Ringing
  1. ReceptionistHello, you're through to Hartwell Plumbing. I'm an automated assistant, and this call is recorded. How can I help?
  2. CustomerI've got a pipe that's burst and needs repairing as soon as possible.
  3. ReceptionistSorry to hear that. We can certainly check our availability. Could I get your name and postcode, please?
HowliteWorksnow
New lead: James, burst pipe, TQ4. Needs someone as soon as possible.
Job sheetNew lead
Customer
James
Job
Burst pipe
Area
TQ4, Paignton
Urgency
As soon as possible

You're busy doing the work. Your customers are calling anyway.

A normal day, from the phone's point of view.

  • Missed call, 08:12
    Up a ladder on a roof
  • Missed call, 09:40
    Under a sink, hands full
  • Missed call, 11:05
    Driving between jobs
  • Missed call, 13:30
    Quoting with a customer
  • Missed call, 15:20
    Already on another call
  • Missed call, 19:45
    Finished for the day

Your customers don't know you're busy. They just call the next company.

Every one of those calls could have been a job. HowliteWorks answers when you can't, so the enquiry stays with you instead of going to a competitor.

Where your missed calls end up.

When you can't pick up, callers don't wait. They ring the next company on the list.

Without HowliteWorks

You answer the calls you can. The rest ring your competitor.

With HowliteWorks

Every call gets answered, so every lead stays with you.

How it works

Set up once with us. After that, it answers whenever you can't.

  1. Customer calls

    Your business number rings as normal. Answer it yourself whenever you can.

  2. HowliteWorks answers

    If you don't pick up, or you're on another call, your AI receptionist takes it.

  3. The enquiry is captured

    It asks the questions you'd ask: the job, the postcode, how urgent it is and when suits them.

  4. You get the opportunity

    The details reach you by text and email, and land in your diary if you take bookings. You call back, quote or turn up.

Even if a call slips through, we don't give up on the lead.

Sometimes a caller rings off before anyone answers, or the line drops. HowliteWorks follows up by text, so the enquiry doesn't disappear.

  1. Missed call

    The caller rings off before anyone picks up, or the line drops.

  2. Automatic text

    They get a text from your business straight away, asking how you can help.

  3. Details collected

    They reply with what they need, and a few questions fill in the rest.

  4. You're notified

    The lead lands with you by text and email, ready to follow up.

More about missed call recovery
Example text follow-up
Hi, it's Hartwell Plumbing. Sorry we missed your call, we're on a job. What can we help with? Reply STOP to stop texts.
Boiler's making a banging noise. I'm in TQ2.
Thanks. Is the heating still working, and when's best for a call back?
Still working. Any time after 4.

What it means for your business

  • Win more of the work you're already generating

    You've already paid for the van signs, the adverts and the reviews that make people call. This makes sure those calls turn into jobs.

  • Answer more calls

    Customers get an answer first time, instead of ringing round.

  • Capture every enquiry

    Name, number, job and postcode, even when your hands are full.

  • Fewer interruptions

    Stay on the job instead of stopping to answer every call.

  • Cover evenings and weekends

    Choose the hours it answers. Out of hours, it takes the details for the morning.

  • Less admin

    No scribbled notes or voicemails to decode. Every call arrives as a written summary.

Set up for your trade.

Every trade gets different calls. Your receptionist asks the questions that matter for yours.

AI receptionist for plumbers

You're under a sink. Your customer is on the phone. Your AI receptionist answers instead.

It asks:

  • What's the problem, and where is it in the property?
  • Is water leaking now, and can they turn it off?
  • What's the postcode?
  • When can someone come out?
How it works for plumbers
Job sheetExample
Customer
James
Job
Radiator leak, slow drip
Area
TQ4, Paignton
Urgency
Today
Preferred time
Afternoon

What are missed calls costing you?

Move the sliders to match your business. It's a rough estimate, but it shows what's at stake.

All incoming calls, including the ones you answer.
Not sure? Check your call log for a typical week.
Of the calls you do answer, how many turn into paid work?
Estimated value of missed calls £3,150 a month a month, or £37,800 a year

An estimate from your own figures, not a guarantee. No system turns every missed call into a job.

See what we could help you recover

Why HowliteWorks

  • Made for busy trades

    Built around how your calls really come in: on site, on the road and after hours.

  • Keeps your number

    Customers ring the number they already know. Only the calls you miss are forwarded.

  • You stay in control

    Answer when you can. You set the hours, the questions and what counts as urgent.

  • Honest with callers

    It says it's an automated assistant, and callers can always ask for a person.

  • Set up for you

    We build and test it with you. Most businesses are up and running in about two weeks.

  • Based in Devon

    We're in Paignton. You deal directly with the people who build your system.

Questions, answered straight

Will customers know they're speaking to AI?

Yes. It introduces itself as an automated assistant at the start of every call and tells callers the call is recorded. We think that's the honest way to do it. Callers can still ask to speak to a person.

Can I still answer calls myself?

Yes. Your phone rings as normal. The receptionist only picks up when you don't answer or you're already on a call.

Can it book appointments?

Yes. It books straight into the calendar you already use, following the availability rules you set. If you'd rather confirm every job yourself, it takes the details and leaves the booking to you.

Can I keep my existing business number?

Yes. Your number stays the same. We set up call forwarding so the calls you don't answer go to your receptionist. Customers keep ringing the number they already know.

How much does it cost?

It depends on your call volume, how you want it set up and which plan you choose. There's a one-off setup fee and a monthly fee. We'll give you a clear quote after your demo, with no obligation. Compare the two plans.

Can I cancel?

Yes. There's a three-month minimum term, then it runs month to month and you can cancel with 30 days' notice. The full terms are in your service agreement.

See all questions

See it working on calls like yours.

Book a short demo. We'll show you a receptionist set up for your trade and talk through how it would fit your day.

  • No obligation, and no hard sell
  • An example built around your trade
  • A clear quote for setup and monthly cost afterwards

We'll only use these details to arrange your demo and follow up about it. See our privacy notice.

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